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- We believe that marketing is a blend of art and science—and
that the science part gets overlooked way too often. That’s
why we lead with STRATEGY.
Design without strategy is art—not marketing. With the right
strategy, everything else comes into clearer focus.
- The average American is exposed to more
than 8,000 marketing messages on a daily basis. EIGHT THOUSAND!
Now more than ever, the need to differentiate is vital. We believe
that creative messages must STRIKE
A CHORD with the target audience.
In some cases, it may require a whack in the head with a 2-by-4.
In others, less is more. The trick is knowing when to push which
button. (See, we told you the strategy thing was important!) Heck,
the fact you’ve read this far says we’re probably pretty
good at grabbing attention.
- Marketers
today have more options than ever before. Confusion reigns supreme.
We’ve navigated the morass of options and we understand how
they all fit in for different types of businesses. As an INTEGRATED
marketing firm, we work across all
marketing channels. As such, you’ll benefit from our
unbiased approach to creating marketing solutions. (After all,
if you go to a web development firm with a challenge, guess what
the answer will be?) Our job is to listen, ask insightful questions
and come back to you with SOLUTIONS, advice and guidance.
- We understand the PROCESS
of developing consistently high-performing marketing communications.
Simply put, we understand how to develop creative solutions within
the context of a proven process that allows us to replicate success.
What’s more, our 4-phase process is developed in such a way
to ensure incremental customer approvals that help ensure our
final product remains on strategy and within the subjective boundaries
set by the client. (See
the Process chart for details.)
- The Marketing Depot stands toe-to-toe
with the big boys when it comes to industry awards. In fact, we’ve
earned international awards in the same competition as companies
like Walt Disney and Nextel. And we’ve beaten the largest,
most respected firms in St. Louis in local competitions. Our AWARD-WINNING
creative includes the Summit International Creative Award, the
Communicator Award of Distinction and several 1st Place Arrow
Awards from the Direct Marketing Association.
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