This was my great-grandfather's admonition to my brothers, my sister, my cousins and anyone else within earshot during our collective childhoods. He knew the importance of developing a wide range of skills to maintain a livelihood because he had to.

In his ninety-six years, he was a farmer, a miner, a rancher, a cowboy bull cook, a lumberjack, a railroad engineer, and much to my great-grandmother's chagrin, a bootleg brewer during Prohibition. His toolbox was full. Real full. (Because necessity was the mother of invention, he learned to make root–beer, too just to create a plausible excuse for the idle chatter of my then-child mother.)

Life with him was NEVER boring. He wouldn't stand for it. And he despised one-trick ponies. (Sure he can field, but Marty Marion couldn't hit his way out of a wet paper bag!)

And let's face it; one-trick ponies are really fun for the first fifteen minutes of the birthday party. But, after that, the cake and ice cream can't come fast enough.

As a marketer, I've always heeded my great-grandfather's advice. Too many agencies, consultants and freelancers steer too many clients down the wrong path because it's the only path they know. Sometimes advertising is the answer. Often, it's not. It might be direct mail. Or public relations. Or even a good, old-fashioned incentive program. That's why the toolbox at The Marketing Depot is so important.

Regardless of whether you're dealing with an agency (if you actually got one to talk to you) or a network of freelance service providers, you've probably got a whole stable-full of one-trick ponies. Ponies that don't talk to each other, ponies who never do their tricks in unison. Ponies that eat up your time and compromise the overall effectiveness of your marketing.

That's why The Marketing Depot is a 17-trick pony. That's right, seventeen. Great-grandpa would be proud. You see, our toolbox is full, too.

That way, when you have a business issue, we can be there to help you determine exactly the right marketing solution to address that specific issue. No preconceived notions. Just keen ears and sharp, open marketing minds with all the tools necessary to help solve your marketing problems.

Tools like logo and corporate identity development, marketing plan creation, brochures & collateral materials, newspaper & magazine advertising, television & radio spots, media planning & placement, direct mail, database marketing, event marketing, public relations, ad specialties, incentive programs, point-of-sale merchandising, sales promotion, retail space design and sales presentations even web site development.

The Marketing Depot has all the basic marketing tools you'll ever need. (And probably then some.) But, like my great-grandpa, they're all there just in case. Think about it. Just one source for all your marketing needs. No more forced solutions. No more coordination nightmares. No more being shifted to the back burner because of more important clients. No more constant retraining on your business. Just one team of dedicated professionals whose only goal is to help you build your business.

Come check out our toolbox. Were eager to fix any marketing problem you may have.

Regards,

Tim Rasmussen
President
The Marketing Depot

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